WARNING: The videos below were done a few years ago and I don’t even look like this any more. I was going to get rid of them but Adrian from JABA, who built this fabulous website for me, told me not to because Google loves videos. Youtube loves videos. Google owns Youtube. So, ok. Who am I to argue.
Now, although I find the videos embarrassing, they actually do contain some really good information. I plan to do some better videos when I get around to it and when I can get my head around the techie side of it. In the meantime, please enjoy :) P.S. If you can't be bothered with videos and would rather talk to me, please give me a call. I'd be happy to give you 15 minutes on the phone so have a chat and see how I could help you.
How a copywriter can help you
So what exactly is a copywriter? And how exactly can they help you and your business? Well, basically, a copywriter is a wordsmith. A writer who works in advertising, and helps a business come up with the best words to get their message across to their target audience.
Karen Zaskolny from Copy with Cream is a freelance copywriter, based in Adelaide who works with various organisations, large and small.
5 copywriting tips
It doesn’t matter if you're a good writer or just a beginner. These 5 simple writing tips will help you get better results fast and put you way in front of your competition. Once you hear them, you'll wonder why everybody doesn’t write like this!
Why words are so important
You can’t sell without using words. But how important are they really?
Here, I use some interesting research results to demonstrate the difference between communicating in person and the written word.
But be careful — once you hear what I have to say, you might find yourself carefully proofreading every single email and text you ever send...
AD COACHING VIDEO
Brainstorming — affordable advertising help for small business
When I did this video, I called it Ad Coaching. I now call it a brainstorming session. It’s one of the unique services I offer Copy with Cream clients. We sit down, one-on-one, and I give you feedback and advice on how they can quickly and easily improve the content on their website, in their communications and their marketing. And we don’t just talk about words, we look at navigation, design, strategy and more.
What's wrong with a big website?
Large organizations and government agencies have extra challenges when it comes to their website. Because of the sheer size of the website and the volume of information they have up there, navigating around and finding information can be a real challenge.
How to make a big website better
Perhaps you need a web review from an objective outsider. I can run workshops for your staff who are writing your website content, to help them understand what the man in the street needs.
I can also help with design, layout and navigation, so that it becomes easier for your customers to find what they're looking for on your website, quickly.