If you’re a small business and you need help with your web content, or maybe a flyer, a brochure, or some great advertising ideas, give me a call before you organise a new web design, print a brochure or spend lots of money on going in a new marketing direction. A brainstorming session may be just what you need.
Think of me as a sounding board
I’ll use my imagination to step into the shoes of your target audience. I’ll interview you to get a handle on your business fast, and uncover extra information that you may not think to include. And very importantly, I will bring objectivity to your project — because when you live and breathe your business, it’s difficult to take a step back.
We can cover a lot in 90 minutes
Of course you can’t write a whole website in 90 minutes, but that’s plenty of time to have a really good brainstorming session — about your website or your supporting marketing material. Perhaps you want more clarity about your target audience and how best to reach them? Maybe your website needs a refresh? We could review your website, help you with your content, or talk about your digital strategy and which social media platform might work best for you. I can get you started or give you feedback on what you’ve got already. Either way, at the end of the brainstorming session, you come out with a clear plan.
Free eBook with your brainstorming session
How do you cram 20+ years’ experience into a website? You can’t. That’s why I’ve written an e-book. It’s the perfect tool for the small business owner who wants to DIY and it’s called ‘Better Advertising in 1 hour’ and contains 75 pages of great info.
About half the book is about writing but I’ve also included sections on design, branding, photography, typography, and much more. And my ‘What NOT to do’ section was written to try and keep you out of trouble. One of my clients flicked straight to this section, read 2 pages, threw his business cards out and proudly handed me one of the new business cards he’d designed, the next time we met. He was rapt.
This e-book won’t turn you into an instant copywriter, but I guarantee you’ll get lots of great ideas, tips and tricks that are so easy to implement, and make so much sense that you’ll be surprised that everyone doesn’t do it this way. I’ve seen a number of my clients read the book, then rewrite their existing web copy and then get me to edit it. Saving hours of my time and hundreds of their dollars. Everyone who books a brainstorming session gets a free copy of my ebook.
Social media support — blog posts, adwords and more
These days, it’s important to keep in touch with your customers or clients, and keep the dialogue going. Which means a facebook presence, and/or a blog. But what on earth do you put on there? How do you make it interesting? How do you keep coming up with new ideas? How do you find the time to do all of this, anyway?
I can help you. If your latest blog post is 7 months ago, or if your facebook posts are starting to look a bit tired, let me support you. I can write your content for you or edit what you’ve written. We can brainstorm to come up with lots of fresh, new ideas for your business. If you’re not getting good results from your AdWords campaign, I might be able to help you with that too.
Before you trash your old website
I’ve seen quite a few businesses go in the wrong direction completely, with a brand new website that cost them an arm and a leg, that may look beautiful but doesn’t do their business any justice at all. Google doesn’t like it, it takes too long to load, isn’t user-friendly, hasn’t got good information on there or maybe the information isn’t in the right place, and basically it just doesn’t send the right message at all. Now, it might be time for your old website to go. But don’t trash it until you are very clear you have to.
A web review could save you money, time and stress
I’ve done a number of web reviews for clients, showing them that there were maybe 10 or 20 simple things that they could do to tweak the website they had. Small things that would make a massive difference. I’m a fan of the saying ‘if it ain’t broke, don’t fix it’ and ‘let’s not reinvent the wheel’, so if you’re not sure which way to go, give me a call and let’s have a chat. You could well save thousands.
At my (café) office, at your office, via Skype or phone
It doesn’t matter where you are, we can have a session via Skype or on the phone. If you’re in Adelaide, I can come to your office and you can involve some of your team members as well — the more heads the better! Or you can come to my other local ‘office’, one of the cafés at Jetty Road, Brighton. Many of my clients enjoy the chance to escape from the office and clear their head.
We all know that testimonials are really valuable for a business but sometimes it’s hard to get them. If you’ve got clients who would be happy to give you a testimonial but they just haven’t got around to it, or don't really know what to write, I can help. I’ve collected dozens of testimonials for quite a few of my clients and they’ve been rapt. It simply involves a quick phone interview and because it’s a casual chat and I can ask them questions, the testimonials I get and write up are so much better than anything they would sit down and write themselves.
So — what can I help you with?
If you’re interested in a brainstorming session, a web review, or you’d like to have a chat about what Copy with Cream offers and what would be the best fit to get the best results for you and your business, please give me a call. I’d love to help you.