Once upon a time, Copy with Cream offered only copywriting services. But over the last 20-odd years, so much has changed. The internet was born, websites became the way of doing business and business owners’ needs changed dramatically. So, along the way, Copy with Cream added various services because they were needed. Here’s a list… what do you need?
- Web Content Writing
- Blog Posts / Facebook Posts
- Web Reviews
- Testimonial Gathering
- Editing and Proofreading
The word copywriting literally means ‘writing copy’ or ‘writing words’. Traditionally, copywriting was an advertising agency term, and was mainly about writing ads. But today, Copy with Cream can help you with the words for your website, your blog, your brochures and flyers, ads and editorials, emails, newsletters, facebook posts, direct marketing and more. So many people focus only on their website but it pays not to forget offline advertising. Find out more about copywriting here.
Web content writing is, as the name suggests, all about creating content for your website. Copy with Cream specialises in writing unique, original content for you. Unique content means it’s not ‘copy and pasted’ from anywhere else on the internet. This is very important, because when Google really likes your (unique!) web content, it will rank your website more highly. I’ve come up with a formula for that… Better words = better Google ranking = more potential customers finding you = more sales = more profits for your business. Call me and let’s chat about creating some unique content for your website.
These days, it’s important to keep in touch with your customers which usually means a blog and/or a facebook presence. But what on earth do you put on there? How do you make it interesting? How do you keep coming up with new ideas? If your latest blog post is 18 months ago, or if your facebook posts are starting to look a bit tired, let me support you. We can brainstorm ideas, I can write your content for you or edit what you’ve written. To find out more, please give me a call.
Brainstorming is all about coming up with some creative new ideas, getting clear on the main message and the focus of your website or your marketing. A brainstorming session is ideal if you have a lot of questions that you want answers to, if you have some ideas for your website that you want to get some feedback on, or maybe you have so many ideas that you don’t know which way you should go! A brainstorming session is 90 minutes and it can be in person, via Zoom or over the phone. Find out more about a Copy with Cream brainstorming session here.
A web review is the perfect thing to do if you know your existing website needs some TLC but you don’t quite know exactly what you should do with it. Now, sometimes a website really is beyond help. It could be old, clunky, out of date, or just wrong. But don’t ditch it before you get another opinion! Because it might be well worth saving, with a few (or quite a few) changes. A Copy with Cream web review will let you know if your website needs tweaking or tossing. A web review could save you a lot of time and effort, not to mention money! To have a chat or book your web review, please give me a call.
Have your happy customers told you that they’d really love to give you a testimonial but they haven’t done one yet? Yes, I know it’s frustrating but they’re probably not being lazy. Over the years, I’ve discovered that there are usually a couple of reasons they haven’t written you one. 1. They don’t have time. 2. They don’t know what to write. Let me call them and interview them on your behalf and then write up their brilliant testimonial for you! You’ll be glad you did. To find out more, please give me a call.
Editing and proofreading is another service that Copy with Cream can offer you. If you’ve written your own website or brochure, I really recommend that you get someone else to check it — because it’s actually very hard to spot your own mistakes. Spelling errors, grammatical errors or pesky apostrophes in the wrong place. You’re too close to it. One client said that ‘everyone at the office had had a look’ and ‘it was all good’. Luckily, the graphic designer insisted they get me to check it. Good thing they did — I found over 100 errors in their 16-page brochure! To get your quote, give me a call.
I wrote this eBook specially for the small business owner who wants to DIY. It’s called ‘Better Advertising in 1 hour’ because you can read it in under 1 hour. (Because who’s got time!) Inside, you’ll find 75 easy-to-read pages containing many years of experience — stacks of great info about not just writing, but also design, branding, photography, typography, signage and much more. Just about everything a small business owner needs to know to get them out of trouble when they’re writing or designing their website, brochure, or business cards. It’s not necessarily going to turn you into a copywriter, but it will empower you. And it’s free with your brainstorming session.
Coaching for clients and coaching for young copywriters. Sometimes my clients want to learn to write better — either because they want to save money and/or because they really love to write. Copy with Cream Coaching goes at your individual pace and can really help you write better content for your website, blogs and more. You can choose a one-off coaching session to give you a few tips and get you on your way, or ongoing coaching — whichever works best for you.
I also coach young copywriters who are new to the industry. There are a lot of websites out there that really need help and I don’t have time to do it all, so I think Adelaide needs more good copywriters. If you’re new to the industry and want some assistance, there’s nothing like one-on-one coaching to help you improve your writing fast. Contact me to find out more.