HAIGH'S CHOCOLATES, HEALTH PARTNERS, MINIJUMBUCK, VIP, SAN REMO, SA AMBULANCE AND INTERNODE ARE JUST A FEW OF THE CLIENTS I'VE WORKED WITH OVER THE YEARS.
When I first started Copy with Cream in 1997, I worked mainly as a freelance copywriter for advertising agencies in Adelaide. Copywriting for brochures, direct marketing, some press and the occasional radio ad. My first big website gig was for SA Ambulance.
Regular gigs with larger companies
Gradually, I started working directly with a number of companies around Adelaide. Haigh's Chocolates was the first, followed by Internode, Health Partners and VIP. As maybe one of the only freelance copywriters in Adelaide with internet experience in the early 2000s, I also worked closely with a number of Adelaide web developers helping their clients with web content for their very first website.
Helping small business with coaching
Through networking with the BECs (Business Enterprise Centres) I met many small business owners. They really didn’t have the budget for a copywriter but they were the ones that desperately needed my help, so I came up with an idea... could the BEC use some of their Federal Funding to co-fund my time for brainstorming? Yes. The idea was a winner. What started with one BEC was taken up by others and I was able to help over 800 small business owners with their individual copywriting and advertising needs. I also ran a number of very popular workshops helping small business owners with writing tips.
Fitting in with the client and their team
Different businesses need different types of help. Different clients each have their own way of working and — if we are a good fit — I am happy to be flexible and fit in with their work style. For ongoing work, I’m happy to come and work inhouse for the occasional, or regular afternoon. Most of the time we start with a brainstorming session, which sets the scene and then take it from there. Below are 3 types of clients I work with, and you’ll find more information under each section.