What can copywriting do
for you and your website?
Posted on 29th July 2021 by Karen
When you’re creating branding, advertising or marketing material for your business, it’s the visual impact that first grabs people’s attention — but it’s essential to have some great words to back it all up.
That’s when you might need a web content writer or an advertising copywriter, to help make your website and your advertising work that much harder for you.
What copywriting is not
Copywriting is not just about spelling, apostrophes and grammar, and it’s definitely not about copying. In fact, if you want your Google rankings to tank, copy a whole lot of content from other people’s websites, paste it into yours and watch what happens. Only joking — please NEVER do that! It’s a recipe for disaster.
Google loves original content
Google loves well-written content. Unique content. Content that you won’t find anywhere else on the internet. Content that talks about your business specifically, that paints a picture and helps people see how you and your business stand apart from your competition. Because if you sound just like everybody else, why should they come to you?
Good copywriting could get you onto Page 1 of Google
Now, nobody should be promising you that they can get you onto Page 1 of Google. That depends on a lot of factors, many of which are ‘Secret Squirrel’. However, having good writing on your website will massively improve your chances. When my latest website for copywithcream.com.au was built, it was on Page 1 only 5 days after it was launched. Thanks partly to great design by my web developer Jaba, and partly due to great writing. And if Google ranks your website really well, your website will attract more visitors and you’ll get more customers.
Finding the best words
Copywriting is all about finding the best words to get your message across to your target audience. It’s about writing in a conversational style that’s friendly and engaging — whether you’re creating content for your website or your social media, writing a brochure or a newsletter, using direct marketing, or designing a print ad, a sign or a billboard. And what about radio or video? As the animation gurus I worked with used to say, ‘it all starts with a good script’. In other words, it all starts with the words.
Want help with your words?
Give me a call and let’s chat and see how I can help you find the best words to get your message across to your customers.