How to tell your customers how good you are without bashing them over the head with it.

Posted on 8 July 2021 by Karen


As Australians, some of us a bit too good at downplaying our good points. Hiding our best assets. Maybe it’s because we fear that if we don’t keep our head down, someone else will chop it off — yes, it’s the Tall Poppy Syndrome.

When I was working at J Walter Thompson, an international advertising agency in Hong Kong, my American boss had never heard of the term Tall Poppy Syndrome. I thought it was universal! Turns out some nationalities are better at sharing their genius. But we’re in Oz. So how do you do it without sounding like a wa----, well you know…

It’s best to use a bit of creativity

I’ve had a website for Copy with Cream for about 20 years, but I have never put photos of my awards up. Which might be a bit of an oversight, because as far as I know this is another unique selling point for me as an Adelaide copywriter.

I do mention it, briefly on my About page. And I do have my awards up in my home office which helped remind me, in the middle of 2020, when it was very very quiet workwise, that hey! I’m still a good copywriter. But I am loath to scream ‘multi-international-awardwinning copywriter’ on my home page.

Awards are a reminder you’re doing something right

It’s only thanks to Jack from Jaba that I started taking photos around my home office to use on Google My Business. Which is when I noticed my awards sitting over there, in the corner. And then I thought about writing this blog post. Because there might be others out there who have their awards gathering dust at the back of the wardrobe. For me, right now, I am happy to put my award photo on this blog post and also as one of the photos on Copy with Cream’s Google My Business.

One of my old clients has no trouble showing off their awards — Haigh’s Chocolates. They’ve been around for generations and nobody has an issue with eating their delicious, award-winning chocolates. So, I reckon it’s high time to claim my awards, proudly, too.

Let’s tell your customers how good you are

If you need help with telling people how good you are without bashing them over the head with it, let me know. If we put our heads together, I reckon we could come up with some great ideas. Call me on 0412 322 982 or use the contact form to email me. I’d love to help you.