3 reasons to choose a
brainstorming session
Posted on 29th July 2021 by Karen
Very different to a meeting, a brainstorming session gives you a valuable opportunity to discuss your strategy, your website, your marketing ideas and more.
In fact, it's the perfect time to ask just about anything of an independent sounding board — me — and then you can create a real plan of action. Clients tend to choose a Copy with Cream brainstorming session for 3 different reasons — which situation describes you best?
A. You have chosen to make a significant investment
When you’re really committed to spending your valuable resources on creating or improving your website and marketing, you want to make absolutely sure that you choose the copywriter who’s the best fit for you. A brainstorming session is a low-cost, no-obligation initial investment that allows you and your team to make absolutely sure that Copy with Cream is a great match for your organisation and your project.
B. You’re a very small business with a very small budget
While you’d love a copywriter to write or rewrite your whole website, realistically you know that you don’t have the budget for that right now. But you also know that you really need help. A brainstorming session with Copy with Cream gives you time to pick my brain, get valuable feedback on what you have and what you can do. My 75 page eBook and Web Masterplan gives you the tools to DIY. You’ll walk away from the brainstorming session with a clear plan of how to successfully move forward.
C. You’ve got so many ideas you’re not sure which way to go
Think of me as a sounding board. I’ll use my imagination to step into the shoes of your target audience. I’ll interview you to get a handle on your business fast, and uncover extra information that you may not have thought to include. And very importantly, I will bring objectivity to your project — because when you live and breathe your business, it’s difficult to take a step back. In the past 20 years, I have coached over 800 business owners. I’ve also been on my own roundabout and rollercoaster rides as a business owner, so I can relate.
Free eBook with your brainstorming session
How do you cram 20+ years’ experience into a 90 minute brainstorming session? You can’t — that’s why I’ve written an eBook. It’s the perfect tool for the small business owner who wants to DIY. Or to simply be empowered with extra knowledge so that they can talk to their copywriter, graphic designer or web person with more confidence. Called ‘Better Advertising in 1 hour’ it contains 75 pages of great info.
About half the book is about writing but I’ve also included sections on design, branding, photography, typography, and more. There’s even a ‘What NOT to do’ section to try and keep you out of trouble. Everyone who books a brainstorming session gets a free copy of my eBook.
You’ll also get my Web Masterplan
This is a concise, information-packed PowerPoint presentation that steps you through the 5 basic pages for a website. It will help you quickly and easily sort out what information to put where, saving you a lot of confusion and stress.
At my (café) office, at your office, via Zoom or phone
It doesn’t matter where you are, we can have a session via Zoom or on the phone. If you’re in Adelaide, I can come to your office and you can involve some of your team members as well. Or you can come to my other local ‘office’, one of the cafés at Jetty Road, Brighton. A brainstorming session may be just what you need at this tricky time, to get you motivated with some fresh ideas, so please give me a call. I’d love to help you.
