How I got back on Page 1 of Google in 5 days

24 April 2020 posted by Karen

I’d been resisting getting a new website for quite a while, but after copywithcream.com.au fell off Page 1 of Google a couple of years ago, I knew I really needed to bite the bullet and ‘just do it’.

Why did I fall off Page 1?

Good question. I put it down to a combination of things —

1. My previous website was 7 years old and website technology is constantly changing
2. My website wasn’t mobile responsive and it really needed to be
3. I didn’t have much copy on the home page and Google doesn’t like that… neither do people, really
4. There were more copywriters around, so more competition for me. I got bumped off Page 1 and I was not impressed. 

The plan to get back on Page 1

I had been working with a different web company for a couple of years, saw they were doing really good stuff and asked if they could build me a new website. They said yes.

New site plan, new look

We then did a new site plan and came up with some graphic ideas for a fresh new look. I wanted something completely different to everyone else, and I definitely did not want a picture or photo or graphic of a typewriter on there, anywhere! Because every other copywriter in Adelaide had thought of that already and I wanted to stand out from the crowd.

The web build

The web build took a bit of time, especially with a client like me who used to study graphic design and was meddling in the design process. (Don’t worry, I did warn Jaba that I was a fussy client and double-checked that this was going to be ok, because I wanted to make sure we were going to come out of the other end of this as friends.)

Getting tricky with the word count

I knew the web build was in good hands, now it was time for me to work my magic with the copy. Adrian Adams from Jaba is a bit of a Google guru, so I asked him how many words per page I should write. He also told me how many characters I should write for the intro copy for each section. I took notes and did what I was told, to a T.

Time to launch

You can never promise someone that you will get them on Page 1 of Google because there are no guarantees. But there are lots of things that you can do to put things in place, to make sure that you keep Google happy, and make sure that you don’t break any rules. Then it’s time to launch, cross your fingers and see what happens.

Both Adrian and I were shocked and very excited to see that Copy with Cream was back on Page 1 just 5 days after the new Copy with Cream website was launched.

How much does Google love your website?

If ranking highly on Google is important to you (and it should be), and you’d like a brainstorming session or a web review to help you figure out how to make Google happier so your website ranks more highly, please get in touch with me. I’d love to help you.