Does being very graphic pay off?

Posted on 13/08/2014 by Karen

Toilet cleaners. Slobbery dogs for Viva. Sanitary products. I’m sorry, but if I’m eating, which sadly I do in front of the TV (and I’m sure I’m not the only one), toilets and slobbery dogs are the last things I want to look at. As for sanitary products, I’m not a prude but I reckon the best place to advertise them is in women’s magazines. And I’m not the only one who has a problem with these TV ads. There were a lot of people who were offended enough to complain officially.

I reckon being too graphic will turn people off. Even a spider will make me turn away from the screen so whatever message the advertiser is trying to get across is completely lost. Of course, you can’t please everybody and sometimes being controversial gets ads talked about. Which the ad agency will probably justify with the saying ‘Any publicity is good publicity.’ Let’s hope the clients’ bottom line reflects that.