An ad with no actors, just real people

Posted on 04/12/2014 by Karen
 

Every now and then an ad comes along that is not about buying the latest something, but about a message. This ad created by GetUp has what I think is a very important message to everyone living in Australia. There are no actors. Just real people telling their story. That renewable energy is vital to the survival of their region. And they do what good advertising should always do — not just tell you but show you.

http://www.getup.org.au/renew-australia
 

From Goulburn to Adelaide

I sent this link to one of my copywriting clients, Yates Electrical Services. http://www.yateselectrical.com They’re a Riverland-based company involved in windfarm installations all around the country. Mark Yates emailed me back to thank me and to let me know that the project featured in the ad was one his team worked on.

A few months ago, I wrote the copy for Mark’s website. So, in a roundabout way, it turns out that a little bit of the money generated by work in renewables across the country in Goulburn has ended up in my bank account in Adelaide and helps my business. See, this is how it works. The flow-on effect is amazing and benefits us all. Maybe not in monetary terms like that but by keeping rural and regional areas of Australia thriving, the whole country benefits. Because we are all linked. The environment and renewable energy and jobs and the economy are all linked.
 

But don’t just take my word for it

No matter what your politics, no matter who you voted for, take a couple of minutes to check out the ad. Then, if you think these people are talking sense, please pass it on to your network. Thankyou.

http://www.getup.org.au/renew-australia

The longer ad at the top of the page is the one that shows a number of people in the community. The one going to air on TV is at the bottom of the page and features Charlie, the farmer.