SMALL BUSINESS BRAINSTORMING DAYS

Small businesses never get the benefit of ad agency expertise - until now. I want to offer Small Business Days, giving 5 small business owners 1 hour's brainstorming one-on-one. I'm looking for forward-thinking organisations who are interested in offering this to their members. Is this you? Give me a call...Karen @ 0412 322 982




YELL-Y TV ADS!

Why do most of the ads on TV still YELL AT US!!!!! I thought we had moved on from the early days of television but hey, maybe not. Still, it makes it a real treat when an ad comes on that is really good or even really great! Like the Pedigree series.

FUNNY DOGS

I tend to record my favourite shows and then zap through the ads but the other day I played the new Pedigree “When you’re smiling” ad 4 times in a row and cacked myself every time – I laughed till I cried, it’s fabulous. I reckon whenever anyone is having a really bad day, just sit down, play that a few times and you’ll be guaranteed to feel better. Imagine how much we’d save on anti-depressants and counselling fees! Wishing you a great day, Karen :))



'EVERYDAY' SHOULD BE 2 WORDS

So, when exactly did 'every day' become ONE word? Everybody seems to be doing it, from supermarkets to banks. It's lazy and it's wrong. If something is an 'everyday occurrence' then and only then is it 1 word. If something happens 'every day', that's 2 words. Just like it has always been. Confused? Don't be. If you need help, just send me an email.



OUTDOOR OUTRAGE

OK. What IS it with billboards and bus stop ads that make people want to fill them up with tons of little words? Is it all that lovely space? I don't know but it's just not clever. It's not a print ad!!! Surely it's obvious that you CAN'T READ lots of little words if you're cruising down the road doing the speed limit (not that anyone is these days, but that's another story...).

Or even better, the designer hasn't wanted the elegance of their brilliant creation to be spoilt by the ugly logo. Hey, nice idea but it's gotta be visible! Who's paying the bill? Or better still - have you seen those 'half-billboard' ads? I'm sorry, but they just don't work. And hey, how cheeky are the billboard people when THEIR logo is bigger than YOURS!

Please, please, please, if you are paying for an ad like this, for goodness sakes, drive your car past and check that you are  paying for something that you can see, that you can read, and that makes sense. Because don't even get me started on the ads that have no idea in them...I will run out of website.