Anyone can write. So why use a copywriter? Well, maybe you recognise that a quality copywriter would add value to your advertising communications. Or there may be another reason. Here are some I prepared earlier…

Advertising/design/web guys

4 good reasons to use a copywriter

1. Your copywriter hates writing long copy
2. You haven’t got one
3. You’ve got w-a-a-a-y too much work
4. You’ve run out of ideas and need a fresh perspective.

Business people

6 good reasons to use a copywriter

1. You know what you want to say, but you’re not sure how to say it
2. You’re too busy to write it yourself
3. You’ve given it to one of your staff to do but they’re too busy
4. You want to work on your business, not in your business
5. You’re too close to it, so it’s hard to be objective
6. Your designer insists that you really need a copywriter.

A big budget without a big idea is a big waste of your money

Are the words in your advertising doing justice to your business? Are the words as good as the pictures? Are you spending big bucks on the placement of your advertising, without spending much money on what’s actually being said in your communications?

Better words for your business means more money for you

If anything you’ve read here rings true for you, please contact me. I might be able to put you out of your misery.