Copywriting literally means ‘writing copy for publication’.
It does not mean copying anything.
And it has nothing to do with this little symbol. ©

As a copywriter, my job is to come up with big ideas for my clients’ advertising communications. To find the best words and the best way to get their message across to their target audience.

My expertise

My expertise lies in the following areas…

• Cutting-edge concepts that break through the clutter
• Copywriting / rewriting / editing of client copy
• Breaking up reams of text into bite-size chunks, with a special emphasis on ‘de-jargonising’
• When interviewing clients, asking the right questions to get to the facts that will make an interesting story.

The type of work I do

DIRECT MARKETING / LETTERS
PRESS ADS / MAGAZINE ADS
EDITORIAL / PRESS RELEASES
NEWSLETTERS / BROCHURES
WEBSITES
OUTDOOR ADVERTISING
SCRIPTS FOR CD-ROMS, CORP VIDEO, RADIO
in fact, just about anything creative that needs words.

Copywriting services include

CONCEPTS, COPYWRITING, REWRITES, EDITING
& PROOFING, STRATEGIC THINKING.
I also have a good understanding of
PHOTOGRAPHY, TYPOGRAPHY & DESIGN.