Below you’ll find testimonials from some of my clients…for copywriting, coaching, consulting, workshops, my e-book and more. Some are from marketing managers of larger organisations, many are from small or micro-business owners.
A fantastic relationship over 10 years
“It’s been a fantastic relationship over the past 10 years. I’ve been reading through the final copy for Haigh’s Happenings – it just reads so well, I think you’ve got it down to such a perfect match for the brand. It’s been a great journey and we look forward to working with you on many other projects in the future.”
Stuart Chandler
Corporate Brand Manager
Haigh’s Chocolates
We love her style of writing
“Karen is always able to find out some extra little bit of interesting information, or an unusual angle to a story. We love her style of writing. It’s fresh and lively, it flows, it’s easy to read, and it reflects what we are about here at Haigh’s.”
Sandra Gibson
Marketing and Promotions Manager
Haigh’s Chocolates
A fresh and unbiased perspective
“Copy with Cream has been providing our business with copywriting solutions for over three years. We first approached Karen Zaskolny to write a suite of letters for us. It wasn’t long before we identified her incredible ability to de-jargonise and simplify our messages. We were advantaged by the fact that Karen didn’t intimately understand our industry – this meant she could offer us a fresh and unbiased perspective. Our most recent project was copywriting for two new websites. Karen’s flexible approach meant she was able to take our reams of copy and re-word/edit it for us. This saved us hours in management time. Our experience has been very positive and I look forward to working on more projects with Karen/Copy with Cream in the future.”
Vicki Ali
Marketing Communications Manager
Health Partners
Lifted the quality of our creative thought
“We have been lucky enough to have Karen work with our marketing and in house creative team for the past 6 months at Internode. Karen has worked with our team to lift the quality of our creative thought and execution to new highs. Karen has provided outstanding copywriting services and her enthusiasm and easy-going nature has made her a pleasure to work with.”
Tom McQueen
Media Manager
Internode
Good job
“Thanks for all your work Karen…it has been a great journey and we are all happy with the result. I think it turned out great. Well done…it will be a great brochure thanks for your patience and good work….”
Darren Turner
Managing Director
MiniJumbuk
Made me look at brochures in a completely different way!
“The good news is that the MJ brochure has had a great reception and all the department stores and retailers thought it was fantastic. I think the DLs are great and we have much more chance of getting these in prominent positions in stores so hopefully they will help to boost sales. Thanks for all your hard work and advice, Karen you have made me look at brochures in a completely different way!!!! And you have converted Darren to ‘less is more’!!! Thank you again for all your help, you certainly turn our drivel into copy with cream!!”
Sue Michell
Office Manager and Sales Administrator
MiniJumbuk
Valuable feedback on website copy, layout, accessibility
"Karen & I have collaborated on several successful web projects and I always enjoy her vibrant approach. She is an accomplished communicator who uses imaginative, clear and concise language in her copy. Karen also provides very valuable feedback not only on a website's copy but also on user-level issues such as layout and accessibility. I was very pleased indeed with the quality of assistance Karen provided when I was drafting my eBook."
Peter Cornish
Internet Marketer
Succinct Ideas
Letters that were warm and friendly
"Working with Karen was such a delight. We desperately needed help with writing our appeal letters and Karen immediately understood our needs. Karen produced letters that were warm and friendly with a level of professionalism that we are proud to be associated with. Thanks for bringing us into the 21st century Karen!"
Leanne Tripodi
Executive Officer
Daw House Hospice Foundation
A web review really made a difference
"I recently purchased an online business, and with a web developer was in the process of making changes to the site. I knew there were still some things I wasn't quite happy with but just couldn't put my finger on it, so I went to Karen from Copy with Cream. Karen had helped me in the past with newsletter writing, a business name, product names and more so I knew she was the perfect sounding board. From just one coaching session with Karen I got so much information and lots of clarity. Not only did she suggest about a dozen small design and navigation changes that would make a big difference to my site, she also helped put me on the path to find contacts to assist with importing organic fabrics from China and India and an organic market in Adelaide. Karen makes that dreaded job easy. She was able to understand exactly very quickly what I wanted from my website and give me advice on what it needed. This would have taken me hours on my own, which would be better spent elsewhere and I know the outcome would not have been anywhere near as professional. "
Caroline Kraus
Organic Fabric Online
I still use some of the lines you taught me 15 years ago
"Karen I think your website is great. I think the way you have done the eBook is fantastic. I still use some of the lines you taught me 15 years ago... so loved reading my Free 7 pages."
Phil Stump
EBEC
The benefit of a second set of eyes
"As a busy Sydney-based financial services practice we often find that communicating what we do to real people often requires the benefit of a second set of eyes. We are very pleased to have found Karen at Copy with Cream during the construction of our 2010 company brochure that brought together difficult and intricate financial concepts presented in an accurate and relevant format. Her patience had extended to over 11 revisions - that's something that had even strained the powers of my office manager - but the result was perfection and a significant increase in our ability to leverage our expertise in this competitive market. Not only did our company brochure text receive a much-needed makeover but so did our thinking and our approach to client communications for this year. We recommend the services of Copy with Cream."
Drew Browne
Sapience Financial & Investment Services
Karen gathered my testimonials for me
"I asked Karen to help me with the content for my website because she knows what she is doing and is someone I can trust. She is genuine and sincere, she wants to help, and I feel comfortable with her. I would rather talk to my clients from a business, solutions, infrastructure, strategy point of view, so when it came to collecting testimonials, I got Karen to call and interview them.
This approach takes a lot of the awkwardness out of the situation. Because it’s a third party, my clients are not obligated to say nice things. It also makes the testimonials more real – having a conversation is easier for clients than trying to write something down. It takes the hard work away. What Karen’s done is perfect for me."
Stephen Wong
Managing Director
Pride Business Solutions
Easy to read and relevant style
“I was delighted to review your ebook. It's really good and I like the easy to read and relevant style in which you have written it. I will be recommending it to my clients.”
Gordon Kay
Business Coach for DTED,
Director of Engineering Software Solutions
Loved it! Exactly what I needed!
“Karen I loved your e-book, it was exactly what I needed!' I was struggling over the best words to use in an ad that I was writing so I sat down and read your book, then I wrote my ad, then I went back to the relevant parts within the e-book to tighten it all up. I now have an ad that targets exactly who I want to target, I have a call to action, and I now know where to position my logo. I have also gone through all my paperwork and made sure my branding is beautiful and consistent - I'd heard the term before but never put so simply. Thank you.”
Maree Khoo
Tri Nature Distributor
Changed the way I look at business cards
“Karen's book has been written in a way that allows you to read bits and pieces of it as you need it. It has changed the way I look at business cards and inspired me to get myself a new one!”
Graham Bell
Bell Management Consultants
You made me rethink how important layout and headings are
“Thank so much Karen for all your time and valuable assistance with the presentation of content on our website. Your suggestions on ways to display our material really made me think about much is text is actually necessary to get the message across. You also made me rethink how important layout and headings are in bringing important information to people’s attention. You have so many great ideas and I appreciate your willingness to share them.”
Julia Kennewell
Kennewell Civil
Provide critique while maintaining our confidence
“Karen's enthusiasm is fantastic and very inspirational. She has a huge depth of knowledge and the ability to provide critique of our copy while maintaining our confidence!”
Peter King
Chapman and King
A whole new world of ideas
“Going along to one of Karen's copywriting workshops opened my mind up to a whole new world of ideas. Not only did I get some great tips I also got to work with Karen on a one-to-one consultation basis. Karen's talent as a copywriting expert is clear. In just two sessions she helped me to step back, get rid of the clutter, be objective and come up with the one key message that defines my business. Karen is an invaluable source of inspiration and ideas. Her experience helped me to focus on my strengths and get some creative direction for my new business identity. Her personal energy, down-to-earth style, honest and friendly manner made me feel at ease knowing my thoughts and ideas were in safe and capable hands.”
Tracey Baker
TB Consulting (TBC)
Marvelous brainstorming session
“Thank you to Karen at Copy with Cream. Her marvelous brainstorming session with my company has allowed Newport Digital to focus on its unique selling position by naming the service we offer to our clients 'Website in a Week'. Prospective clients now know what Newport Digital does and my 30 second elevator speech is now clear and concise. I cannot recommend Karen's services more readily. Thank you again Karen for helping Newport Digital to realize its edge over the competition.”
Wayne van Elsen
Website in a Week
An easy, clever read
“WOW, I thought I'd just take a quick look but within a paragraph or two I was addicted! 'Better ads in 1 hour' is worth its weight in gold. An easy, clever read with well-placed case studies that give extra insight. This is an e-book you will refer to time and time again - I know I will!"
Sheridan Stewart
Once and Future Films
Helped me improve my writing very quickly
"It has been great to have the support and advice from Karen of Copy with Cream. I downloaded her e-book and found it easy to read, with some very good practical advice that really helped me improve my writing very quickly. I then booked a number of coaching sessions and enjoyed working together on my website, brochures and business cards - I am very pleased with the outcome. I thoroughly recommend Karen to help you design and coordinate all your marketing tools. I found it very worthwhile to have the professional advice and help that she offers. Thanks Karen."
Rozalia Wator
Holistic Life Coaching
Refer people at any stage of business
"Thank you for your time today. You are a wealth of knowledge and I really love and appreciate how authentic you are, very endearing and refreshing. I know that I could refer people at any stage of business to you and you would be able to meet them where they're at and help them with their marketing."
Soli Goodes
Journal Junky
The very excellent Karen Z
"In my entire writing/songwriting career, I have only collaborated with ONE other writer - namely Graeham Goble of Little River Band/Reminiscing fame - until today 29/10/09 - when I collaborated with the very excellent Karen Z from Copy with Cream!"
Steve Foster
Steve Foster Music
Easy to work with
"Karen provided me with training on how to write editorials, case studies and news releases. The training agenda was personalised to suit my requirements and I found the writing processes and tips very useful. Karen was very easy to work with as she is friendly and personable. She was also flexible and spent time answering any questions that I had, which was greatly appreciated."
Amanda Fairweather
Principal, Marketing & Communications
Sentek
Positive feedback from NABEC clients
"We have already received positive feedback from clients that participated in Karen's workshop session….so it is indeed comforting to me as a Business Advisor to know we have access to well-skilled and professional people who are passionate about helping our clients."
Larry Cavallaro
Manager, Business Advisory Service
Northern Adelaide Business Enterprise Centre
Very informative and helpful
"I have attended two of Karen Zaskolny’s workshops and found them both to be very informative and helpful in so many ways. I learned how to give clarity to my direct marketing letter writing. I would highly recommend Karen’s workshops to anyone who wants to write better material or design brochures etc for their business marketing."
Rosemary Williams
Administration Manager
Inner Southern Business Enterprise Centre
Suitable for people at all levels
“Karen's passion for her work and life in general are obvious on first meeting.
She is able to look at a new concept, understand it in a very short time frame and has the ability to write words that are suitable for people at all levels to grasp. Her organisational skills are great and she uses time very productively.”
Lisa Virgo
Burpbusters
The inspiration to get going
"Hi Karen, I have come quite a long way since we spoke. At the moment up to my ears in Boxes and Baskets. Fanastic!! It was my meeting with you that gave me the inspiration to 'get going' - Thank You."
Charmaine Cheesman
Absolutely Fabulous Boxes, Baskets & Balloons
Will help my business for years to come
"What I learnt from Karen in 3 hours will help my business for years to come."
Doug Young
ProCapture
Informative and lively speaker
“You are a natural, informative and lively speaker and I thoroughly enjoyed the 2 hours. Thankyou.”
Carolyn Siviour
Counsellingcare
Fun putting all of your brilliant ideas into action
“Karen, Karen, Karen, what can I say......YOU ARE AMAZING......!!!!! So full of VERY HELPFUL INFORMATION....!!!! The two hours I spent with you today is going to help me change my website(s) into 'ONE'.. VERY PRODUCTIVE site......!!!!! I am soooo grateful for what you shared with me today...........and tomorrow......I'll make waffles......NO,NO,NO......sorry about that it just rolled off my fingers....lol..... Seriously I can now re create my new website (not 2 sites) and will have fun putting all of your brilliant ideas into action..... I know exactly what to do.....!!!....As you said I can 'write'....but 'way off' with the layout..... Now I know more... menus ..and videos IN the right places.... and rearrange the information.....YES...!!! Not only are you a brilliant copy writer, but a really lovely lady as well......double whammy.....woooohooooo....”
Heather Jolly
Heather Jolly Feng Shui
New ads working well
“The new ads (both print and radio) seem to be working well which is great.”
Justin
Dr Jones & Partners
So much clearer and easier to read
“Thanks so much for your efforts, I was very impressed with your work. It is so much clearer and easier to read and I think certainly gets the message across – I didn’t realise just how much I had duplicated and the messages got lost. I will certainly be looking to use your services again!!”
Ian Dixon
Ian Dixon P/L
Karen talks TO you and works it through WITH you
“I needed someone to help me get a few things right. I was hesitant because (from past experience) I hate it when people talk AT me about what I’m supposedly doing wrong. What I look for is someone that will teach me a better way of doing things. Fortunately, CWC was recommended early. Karen talks TO you and works it through WITH you, whilst making the effort to understand you, your business and your idea. The need for good copy can get overlooked. But when you learn the right way and see the difference, the cost means nothing. You can see how many ideas don’t make it, simply because no one got it. We’ve generated a lot of initial interest thanks to Karen’s work. CWC has earned its stripes and we’ll stick with Karen.”
Jeremy Lomman
SOS Interim Management
A great format for my letter
“Thank you for your assistance – you have given me a great format for my letter. I really appeciated what you did and hopefully I can now turn this into sales.”
Ms Von Karpinski
GMS Innovation
Creative lateral thinker
“Karen is an energetic and creative lateral thinker who writes great copy. Her experience in the industry combined with her clarity about processes makes Karen great to work with.
Jacquie Sprott
Red Ripple
This copy looks great
“This copy looks great! Thanks for all your help on this.”
Angela Cirelli
Marketing Manager, San Remo
Delighted with the final product
“Many thanks for your support of our service through the AGDA initiative ‘Design Conscience’. We are delighted with the final product and look forward to using this new professional image on some of our promotional material. We can’t thank you enough for your contribution to our service.”
Amelia Wilkinson
Royal Flying Doctor Service
The before and after difference is amazing
“Just a quick note to tell you how pleased I am with the brochure. They have just come in hot off the press, and I had to write to let you know. The before and after difference is amazing. I had no idea what to expect and now I am so glad I contacted you. Your work and enthusiasm is second to none. I will certainly be spreading the word.”
Kylie Tucker
Back in Action
Loved the way you worked
“Thanks. I loved the letter and the client loved the letter! Loved the way you worked and the outcome. Thanks for a job well done.”
Karen Cormack
Cormack Communications
