New e-book only $37 
New e-book only $37
New e-book only $37
If you're doing your own advertising, and you're doing it on a budget and you know you need some help, but you can't afford an ad agency or a designer or a copywriter - then this book is for you.
In Better Ads in 1 hour, you'll find 75 pages you can skim through in an hour. Sections you can dip into easily. With stacks of quick tips on what to do and what not to do. Things you can implement immediately, to help you take your advertising to the next level - whether you're a real beginner, or you're already doing OK but you want to do better.
Better Ads in 1 hour is short, sharp and shiny. Because if you're running a business, surely you've got better things to do than spend days or weeks studying advertising. You want it in a nutshell and you want it now! This book gives it to you.
Not much when you consider that some of the tips in this book could literally save you $1000s and make you thousands! In fact, in Case Study 3, I showed a client how to save over $20,000 a year in advertising! How much could you be saving? If you're in a hurry to get started, click here to buy your book now.
Imagine if your website or brochure or ad or letter could attract double or triple or 10 times the amount of customers! How much money could you make? One of my clients tripled their client base in just 3 months. Better writing of your advertising could do that for you too.
That's right. If you buy the book, and if, after 12 months, you decide that you are not happy with the book, that you have not got your money's worth, it has not helped you improve your advertising or writing or design or anything and you would like your money back, not a problem. Simply contact me with details of when you bought the book, and I will cheerfully refund your $37. In fact, I'll do better than that! As well as refunding your $37 I'll give you 10 minutes on the phone to see if I can give you any tips at all that can help you with your advertising. That's how much faith I have that this book can help you - no matter where you are with your advertising or your writing.
Take a moment right now and add up your advertising spend. Seriously. Write it down - what you spend on brochures, press or magazine ads, advertising in the Yellow Pages, your website - and don't forget your business cards and your signage. It might not be $20,000 like the case I mentioned above, but is it hundreds of dollars? Thousands? Tens of thousands? Is it worth $37 to make sure your advertising is the best it could be? Is it worth 1 hour of your time to find out?
Yes. OK, here's where I have to be honest. This book will not turn you into a copywriter or an advertising guru in 1 hour. But it will explain the basics so you can start to create better advertising for your business immediately. It will also help you avoid making the big mistakes that you see in advertising, just about everywhere you look. What kind of mistakes?
You'll find 74 common mistakes listed in the book. Here are just a few...
...and 58 more mistakes. All in their own sections. So whether you're creating a business card, a newsletter, a brochure or a website, you can easily flick through to the relevant section in the book and find those mistakes all listed and explained in some detail. How many of the 74 mistakes are you making? To find out so you can stop making them, click here to buy your book now.
You'll find 3 sections just on writing. 33 pages which include - how to get rid of the blank page, sorting your facts out, 24 hot tips to make your writing better, 3 fool-proof tips to test it, how to use your customers to sell you and much more. Then, Section 4 tells you what NOT to do. You'll find those 74 mistakes I mentioned, including the ones I've listed, above.
And because writing does not exist in a vacuum, Section 5 gives you Extras. A bit about photography, typography, colour, logos, branding and design. Hopefully, just enough information to keep you out of trouble. In Better Ads in 1 hour you'll also find 29 case studies from real life - with no names included, so I don't get sued!
So if you're in a hurry to create better advertising for your business, to take what you're doing to the next level, and to avoid making those common mistakes, please click here to buy your book now.
If the answer is YES, click here to buy your book now. And start reading Better Ads in 1 hour so you can start attracting more business with your advertising, today.
In my almost 20 years as a copywriter, I've helped hundreds of businesses and organisations with their advertising. Citibank, Cigna, Origin, Mitsubishi, Red Cross, Australia Post, Hilton, Tiger Beer, Singapore Airlines, Haigh's Chocolates, Internode, HongKong Telecom, Department of Education and many more. I've worked in advertising agencies, large and small, in Australia and overseas. Then, in 1997 I established my own business. Why?
Big companies have lots of money to throw at ad agencies. Small business people don't. How do I know? Because I'm a small business myself. And because I've given countless workshops, presentations and lunch-time talks to business groups and not-for-profits about advertising and in particular, copywriting. I've spoken individually to hundreds of small business people – some in my one-on-one consulting sessions and that's not to forget the ones who would bail me up at networking functions to pick my brains.
They were on a mission! They wanted to learn and understand the basics so they could do a better job of their own advertising – because they didn't have the budget for an ad agency or even a freelancer. They had lots of questions, and not just about copy, but about all aspects of advertising and design. What's the best colour for a business card? How do I write a better headline? Where is the best place for me to advertise? How can I do better advertising with my small budget?
My vision is to give 1000s of small business people affordable access to advertising agency expertise. This book, Better Ads in 1 hour, is one way I can reach and help more people. So if you really need help with your advertising, click here to buy your book now.
'I was delighted to review your ebook. It's really good and I like the easy to read and relevant style in which you have written it. I will be recommending it to my clients.'
Gordon Kay, Business Coach for DTED, Director of Engineering Software Solutions
'Karen I loved your e-book, it was exactly what I needed!' I was struggling over the best words to use in an ad that I was writing so I sat down and read your book, then I wrote my ad, then I went back to the relevant parts within the e-book to tighten it all up. I now have an ad that targets exactly who I want to target, I have a call to action, and I now know where to position my logo. I have also gone through all my paperwork and made sure my branding is beautiful and consistent - I'd heard the term before but never put so simply. Thank you.' Maree Khoo, Tri Nature Distributor
Karen's book has been written in a way that allows you to read bits and pieces of it as you need it. It has changed the way I look at business cards and inspired me to get myself a new one!
Graham Bell, Bell Management Consultants
'Karen's enthusiasm is fantastic and very inspirational. She has a huge depth of knowledge and the ability to provide critique of our copy while maintaining our confidence!'
Peter King, Chapman and King, consulting client
We have been lucky enough to have Karen work with our marketing and in house creative team for the past 6 months at Internode. Karen has worked with our team to lift the quality of our creative thought and execution to new highs. Karen has provided outstanding copywriting services and her enthusiasm and easy-going nature has made her a pleasure to work with.
Tom McQueen, Internode Media Manager
'Going along to one of Karen's copywriting workshops opened my mind up to a whole new world of ideas. Not only did I get some great tips I also got to work with Karen on a one-to-one consultation basis. Karen's talent as a copywriting expert is clear. In just two sessions she helped me to step back, get rid of the clutter, be objective and come up with the one key message that defines my business. Karen is an invaluable source of inspiration and ideas. Her experience helped me to focus on my strengths and get some creative direction for my new business identity. Her personal energy, down-to-earth style, honest and friendly manner made me feel at ease knowing my thoughts and ideas were in safe and capable hands.'
Tracey Baker, Proprietor,TB Consulting (TBC)
‘Thank you to Karen at Copy with Cream. Her marvelous brainstorming session with my company has allowed Newport Digital to focus on its unique selling position by naming the service we offer to our clients 'Website in a Week'. Prospective clients now know what Newport Digital does and my 30 second elevator speech is now clear and concise. I cannot recommend Karen's services more readily. Thank you again Karen for helping Newport Digital to realize its edge over the competition.'
Wayne van Elsen, Website in a Week
WOW, I thought I'd just take a quick look but within a paragraph or two I was addicted! 'Better ads in 1 hour' is worth its weight in gold. An easy, clever read with well-placed case studies that give extra insight. This is an e-book you will refer to time and time again - I know I will!"
Sheridan Stewart, www.sheridanstewart.com
"It has been great to have the support and advice from Karen of Copy with Cream. I downloaded her e-book and found it easy to read, with some very good practical advice that really helped me improve my writing very quickly. I then booked a number of coaching sessions and enjoyed working together on my website, brochures and business cards - I am very pleased with the outcome. I thoroughly recommend Karen to help you design and coordinate all your marketing tools. I found it very worthwhile to have the professional advice and help that she offers. Thanks Karen." Rozalia Wator, www.holisticlifecoaching.com.au
"In my entire writing/songwriting career, I have only collaborated with ONE other writer - namely Graeham Goble of Little River Band/Reminiscing fame - until today 29/10/09 - when I collaborated with the very excellent Karen Z from Copy with Cream!"
Steve Foster, Steve Foster Music
Karen's passion for her work and life in general are obvious on first meeting. She is able to look at a new concept, understand it in a very short time frame and has the ability to write words that are suitable for people at all levels to grasp. Her organisational skills are great and she uses time very productively.
Lisa Virgo, BurpBuster
"Hi Karen, I have come quite a long way since we spoke. At the moment up to my ears in Boxes and Baskets. Fanastic!! It was my meeting with you that gave me the inspiration to 'get going' - Thank You."
Charmaine Cheesman, Absolutely Fabulous Boxes, Baskets & Balloons
"As a busy Sydney-based financial services practice we often find that communicating what we do to real people often requires the benefit of a second set of eyes. We are very pleased to have found Karen at Copy with Cream during the construction of our 2010 company brochure that brought together difficult and intricate financial concepts presented in an accurate and relevant format. Her patience had extended to over 11 revisions - that's something that had even strained the powers of my office manager - but the result was perfection and a significant increase in our ability to leverage our expertise in this competitive market. Not only did our company brochure text receive a much-needed makeover but so did our thinking and our approach to client communications for this year. We recommend the services of Copy with Cream. "
Drew Browne, Sapience Financial & Investment Services
I hate ugly ads. Spelling mistakes drive me nuts. And I go crazy when I see apostrophes in the wrong place. So, I reckon the more people I can help, the less rubbish I have to look at and the happier I will be.
Well, if you've read this far, and if you're still not convinced, there's absolutely nothing I can do. Please don't buy the book. But if you think that any of the above makes sense, and if you really want to create better advertising for your business or organisation, it's time to click here to buy your book now. Better Ads in 1 hour could just be the best $37 you ever spent on your business. And, with my 100% Money-back Guarantee, what have you got to lose?
If you buy and read Better Ads in 1 hour and it helps you with your advertising, please write to me and let me know and I'll put your testimonial here, with your permission.
All the best with your advertising!
Karen :)
