CITIBANK - direct marketing

Citibank Creative Getaways – Citibank customers were encouraged to take out a gold credit card and get great savings on fabulous holiday packages. One of my major projects for J Walter Thompson in Singapore, this campaign was 9 months in the making. But the labour was well worth it – we won ADMA and New York Festivals Awards.

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HAIGH'S - website and newsletters

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MAC - press ad with coupon

This ad did its job well – I don’t have exact response figures but there were grumblings about the amount of work it created. Creating the ad itself involved sitting in front of the computer with the fussy art director, getting rid of widows and orphans, or adding a bit of blurb on the fly, so every line was perfect.

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SQUEAKY GAVEL - direct marketing

This fun campaign for a real estate auctioneer came about after I had been asked to write a brochure. Two mornings later, I woke up with this idea in my head. ‘On bad days, take contents and bash repeatedly...For good days, call me.’ Sent to real estate agents, it was a big hit, with about a 30% response rate.

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