There once was a time when simply having a web presence put you way ahead of the pack. But not any more. Today, not only are all your competitors online with a website, your customers’ behaviour has changed as well. According to my SEO guy, Peter Cornish from Succinct Ideas, people today refer to a helluva lot more websites before making a purchase than they used to.
Twelve months ago, people would check out 3 or 4 websites, today they check out 10!!! Wow! That’s a lot of competition. But there are many ways you can make sure that you get onto their short list. Having some really
great content on your website is a good start.