Valentines – lost apostrophes everywhere

Ah, Valentine’s Day. As it grows near, thousands lament. Some because they are single, others because they are steeling themselves against an onslaught of signage declaring it to be ‘Valentines Day’ – without its apostrophe. As I stopped to take some photos at David Jones the other day, their PR lady rushed up to me. She didn’t care that all their signage was wrong. She just wanted to stop me from taking the photo. But really, I shouldn’t have been surprised about the lack of apostrophe on their Valentine’s Day sign. DJs had ditched their own apostrophe years ago.

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