Tag Archives: taglines

Here’s a business with a real USP

One of the basics of writing copy is to find your business’s USP (Unique Selling Point) and tell everyone about it. Most businesses don’t really have a USP and it’s getting harder and harder to get noticed amongst all the … Continue reading

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Three different approaches to taglines

One of the things I get asked about most, when I’m at networking functions, is taglines. Do you have to have one? How important are they? How much would it cost for you to write one for us? Is our … Continue reading

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Nice work, Jeep

If you’re a regular reader, you’d know that most of my blogs seem to be rants about rubbish advertising. Because there’s a lot of it out there. But every now and then I see something and say ‘Wow, wish I’d … Continue reading

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Do you really need a tagline?

Many of my clients are keen for me to help them come up with a ‘tagline’ or ‘slogan’ for their business. So what’s a tagline all about? It’s an explanation or summary of what your business is all about. But does … Continue reading

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