Tag Archives: Johnnie Walker

Quiet out there? Make a noise!

Keeping brand awareness high is important to every business. But whenever an election is called, things go a little strange in the business world. People stop spending, hold their breath and wait. I understand the caution but too much cutting … Continue reading

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Tighten your belt but keep walking…

What most people do when times are tough is to slash their advertising and marketing spend immediately. Sure, of course it’s sensible to make some adjustments, but it’s vitally important not to disappear. Here’s a story which demonstrates it so … Continue reading

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