Tag Archives: branding

An important part of branding often overlooked — service

Here are 6 easy and free ways that cafe owners could improve their cafe service and your cafe experience. Continue reading

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Being too conservative can kill your business

We all have the need to belong. To feel like we are a part of a group. This is a basic human desire, and according to social researcher, Hugh Mackay, and his book ‘What makes us tick?’ it’s one of … Continue reading

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Do we really need to rebrand South Australia?

I hear our state’s new premier Jay Weatherill is talking about rebranding South Australia for the overseas tourist market. I also hear he is getting a lot of flack for it. I for one, think it’s a fabulous idea. And … Continue reading

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Creating a character for your brand

You may have read a previous blog called ‘Don’t do ugly’ about not showing nasty things in ads because people don’t want to look at them? And you might be thinking ‘ok, so what else can I do to attract … Continue reading

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Should Charlie signwrite the van?

Last week, I was talking to my painter, Charlie. He was thinking about signwriting his vehicle, but since he was going to be selling his van in 12 months he wondered whether it was really worth it. I kicked into … Continue reading

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Coles get fresh from Woolies

I heard the Coles jingle for the first time the other day…’There’s no freshness like Coles freshness’ and laughed. What the ???? Surely Woolies are the fresh food people, aren’t they? A quick bit of research (on Google) dug up … Continue reading

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