I’d stopped to have a coffee at BrOwn dOg but they were closed. So I wandered around Goodwood with my camera. Might be something in the water there, but they seem to have some really creative signage.
The Goodwood Primary School dinosaurs always put a smile on my face when I drive past but I hadn’t noticed their Office sign with the footprints before. Cool idea. And a really nice change from the normally quite staid and formal signage that you tend to see around schools. If I had rugrats, I’d send them here…looks like they know how to have fun while learning.
Choosing the right typeface for your logo is important. These plain, old-style typefaces chosen for Goodwood Shoes immediately give you the impression that this is a business with old-fashioned, traditional values that’s been around for a while. And yes, it turns out Goodwood Shoes is a family business and was established way back in 1913. The quirky shoe in front adds nicely to the message.
I often see businesses change their signage for the sake of it, instead of hanging on to the heritage of it. As human beings, we tend to get sick of things or bored with them quite quickly, which is why committees often get together to brainstorm and change things. My view is, if it ain’t broke, don’t fix it. Sure, if your business has changed or the logo wasn’t very good or doesn’t suit the image of the organisation any more, of course a new logo may be necessary. But often it’s simply a sign of new management or a new ad agency trying to make its mark. Meanwhile the general public are just getting used to the old one…