Nice work, Jeep

If you’re a regular reader, you’d know that most of my blogs seem to be rants about rubbish advertising. Because there’s a lot of it out there. But every now and then I see something and say ‘Wow, wish I’d written that…’ The latest ad in this category is one of the TVCs for Jeep. The one with the line ‘Jeep. The ultimate search engine.’

This is a great example of borrowing a term that we usually associate with something else (computers) and using it in a unique way to get our own message across.  Nice. Simple. Clever. Memorable. Wow, wish I’d written that…

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