Difflam Baaaaaaad TVC

Ok. First of all, it’s not really such a bad ad, in fact I think it’s quite a clever idea. But every time I see it, I have a problem. The lady at the chemist looks like she’s shoplifting. Yes, I know you only have 30 seconds to get the message across and yes I know that unlike TV commercials (and films) of 50 years ago, today we’re a much more sophisticated audience. We don’t have to have the whole scenario spelt out to us because we’re capable of joining the dots.

However, despite intellectually knowing all this, I still think she looks like she’s shoplifting lol. Am I right or am I just being difficult? If you’ve got a moment, check it out at the link below and let me know what you think…

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