Coles get fresh from Woolies

I heard the Coles jingle for the first time the other day…’There’s no freshness like Coles freshness’ and laughed. What the ???? Surely Woolies are the fresh food people, aren’t they? A quick bit of research (on Google) dug up the fact that Woolies are actually celebrating 25 years as the fresh food people. Hmmm…this idea suddenly seems rather stale.

So, are Coles just subliminally helping sell Woolies? I’m confused. And which supermarket chain is offering the freshest food, really? I don’t know – I like to buy my fruit and veg from the Central Market or my local greengrocer’s…

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