Category Archives: vehicles

The Sunshine Store brings art to the Adelaide hills

The Adelaide Hills just got a bit sunnier, with the opening of The Sunshine Store at Verdun. 35 artists have banded together to form a collective. Creating unique and quirky pieces of art, cards, jewellery clothing and much more. Continue reading

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Vehicle signage is tricky

I love good vehicle signage and if you’ve read my eBook, you’ll know I’m a big fan of the back of a vehicle because that’s what you’re stuck behind in traffic. However, I have no idea what this van driver’s business … Continue reading

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Good graphics help sell

Contrary to popular belief, graphic design is not just about making things look pretty, it’s about adding to the message in a meaningful way. Here is a very simple but really good example of how graphics can help sell a … Continue reading

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Words and pictures are equally important

My favourite type of advertising cleverly use words and pictures together to tell a story, where each without the other doesn’t make sense. But that’s only one way to do it. Here are 2 good examples of vehicle signage that … Continue reading

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Are you accidentally promoting your competition?

In the world of advertising, the first person to use something new and saturate the market with it becomes the unofficial owner of that look or style or approach, at least in their category. For example, who owns red and … Continue reading

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Here’s a business with a real USP

One of the basics of writing copy is to find your business’s USP (Unique Selling Point) and tell everyone about it. Most businesses don’t really have a USP and it’s getting harder and harder to get noticed amongst all the … Continue reading

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Look at this beautiful truck!

As the saying goes, beauty is in the eye of the beholder, so please excuse me as I wax lyrical about a truck that is beautiful. No, I’m not at all into vehicles as such, it’s the signage that excites … Continue reading

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Sending out mixed messages

You might be right with me when I say that one of my pet dislikes is tail-gaters. One was sitting right on my butt the other day, jumping from lane to lane to see how he could possibly get ahead. … Continue reading

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