Category Archives: typography

Oscars stuffup caused by bad typography?

 A client of mine sent me a link this week to an article written by Benjamin Bannister. The picture above is from that article and there’s a link to the full article at the end of this post, but the gist … Continue reading

Posted in copywriting, design, typography | Tagged , ,

Want to Comment?

HEADLINES — UPPER CASE or not? Full stops or not?

A good headline is not just about the words in it, but how it appears to the reader. So, should a headline be in upper case or not? Should it have a full stop or not? What are the rules? Which is best? Continue reading

Posted in advertising, copywriting, design, strategy, typography | Tagged , , ,

Want to Comment?

Good graphics help sell

Contrary to popular belief, graphic design is not just about making things look pretty, it’s about adding to the message in a meaningful way. Here is a very simple but really good example of how graphics can help sell a … Continue reading

Posted in advertising, branding, design, signage, strategy, typography, vehicles | Tagged , ,

Want to Comment?

Look at this beautiful truck!

As the saying goes, beauty is in the eye of the beholder, so please excuse me as I wax lyrical about a truck that is beautiful. No, I’m not at all into vehicles as such, it’s the signage that excites … Continue reading

Posted in advertising, branding, colours, copywriting, design, signage, typography, vehicles | Tagged , , , ,

Want to Comment?

At last, Telstra made the change

Earlier this year, Telstra came out with a new-look invoice which they trumpeted about, which I thought was actually not a very good new look at all. Because while the amount you had to pay was BIG, the due date … Continue reading

Posted in design, typography | Tagged , , , ,

Want to Comment?

The importance of leaving some space

I’m often surprised to see signage which has telephone numbers listed as one big long continuous number with absolutely no spaces in between. Like the ones you see on the right. Don’t do this. That little space between the numbers … Continue reading

Posted in design, signage, typography | Tagged , , , ,

Want to Comment?