Category Archives: small business

An ad with no actors, just real people

Every now and then an ad comes along that is not about buying the latest something, but about a message. This ad created by GetUp has what I think is a very important message to everyone living in Australia. There … Continue reading

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It’s harder than ever to promote your business using Facebook

Being business to business (B2B) I don’t use facebook for my marketing and I have felt like a pretty lone voice in the wilderness about this. Until recently. Research seems to be popping up to support my point of view. Continue reading

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When the best quality is not enough

The other day, I was whinging to a friend about the fact that things just aren’t made the way they used to be. (At the risk of sounding like I’m 100 years old, this seems to be a very common … Continue reading

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Adapt or die

As you may know, government funding to the BECs (Business Enterprise Centres) was cut earlier this year. Now as someone who’s been working closely with a number of BECs for 4 years, I’ve also been affected. They used to fund … Continue reading

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How Monica the gardener got more work

A friend of mine, Monica, used to be a gardener. She didn’t spend much money on advertising, in fact hardly anything. Every time she wanted a bit more work, she placed an ad in the Services Directory at the back … Continue reading

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How do you stand out if your product is the same?

A new client of mine had a problem. They supplied home owners with a great range of products but they were just one supplier in a crowded market place. They couldn’t see that they had a USP (Unique Selling Point … Continue reading

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So where IS the best place to advertise?

As a small business owner, I know what it’s like to be bombarded with sales pitches from all and sundry. The question you’re left asking yourself is ‘Where exactly should I spend my money?’ The newspaper? A local directory? Yellow … Continue reading

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Why your website needs to be better than ever

There once was a time when simply having a web presence put you way ahead of the pack. But not any more. Today, not only are all your competitors online with a website, your customers’ behaviour has changed as well. According … Continue reading

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