Category Archives: signage

Standing out from the crowd is a risk

Our built-in sense of belonging makes us want to be safe, to blend in with the crowd. But it’s standing out from the crowd that will attract more customers. Continue reading

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Clear advertising messages get results

Creating one clear single minded message is key to getting your message across quickly to your target audience. Continue reading

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Nice sign. Where is it?

If you’re a regular reader of my blogs, you’d know that I tend to like to take a lot of pictures of signage. The good, the bad and the ugly. I would have thought that it would be obvious that … Continue reading

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The Sunshine Store brings art to the Adelaide hills

The Adelaide Hills just got a bit sunnier, with the opening of The Sunshine Store at Verdun. 35 artists have banded together to form a collective. Creating unique and quirky pieces of art, cards, jewellery clothing and much more. Continue reading

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Vehicle signage is tricky

I love good vehicle signage and if you’ve read my eBook, you’ll know I’m a big fan of the back of a vehicle because that’s what you’re stuck behind in traffic. However, I have no idea what this van driver’s business … Continue reading

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A tricky headline burns your chances

This bus stop ad is a great example of a headline that is way too tricky to get your head around. Don’t agree? Try saying it out loud. See? For starters, ‘singes’ is a hard word to quickly read and … Continue reading

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Service with a frown

This little sign was up at my local Brighton Foodland the other day when I went for my weekly shop. I didn’t need basil (I do my fruit and veg shopping at the little fruit and veg shop anyway) but … Continue reading

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It’s ok — your wife isn’t here!

Being a writer, I tend to read absolutely everything. So when I saw this sign on King William Road at Hyde Park, I just had to pull over, park my car, walk back, and check it out. With all the … Continue reading

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A laundromat café?

        What a great idea! Our cruise ship had docked at Hobart and my friend Leah and I were wandering around the artsy Salamanca precinct. We thought it was high time for a coffee and a break … Continue reading

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