Category Archives: marketing

Kochie delivered at Adelaide Convention Centre

Kochie, Edible Blooms and Argo coffee shop owners all spoke about continually being open to learning, out-of-the-box marketing ideas, and the importance of having a mentor.
Continue reading

Posted in advertising, branding, marketing, small business, strategy | Tagged , , , ,

Want to Comment?

2 hour consult for only $55

Who says government doesn’t do anything for small business! I’m rapt to announce that the Federal Funding has come through — which means I can help small businesses with a small budget, once again. Does your business qualify? Some of … Continue reading

Posted in advertising, branding, copywriting, marketing, small business, strategy | Tagged , , ,

Want to Comment?

Service with a frown

This little sign was up at my local Brighton Foodland the other day when I went for my weekly shop. I didn’t need basil (I do my fruit and veg shopping at the little fruit and veg shop anyway) but … Continue reading

Posted in advertising, branding, copywriting, marketing, signage, strategy | Tagged ,

Want to Comment?

Is old-fashioned service dead?

I’m not a big shopper, but in the leadup to Christmas and during my holidays, I did have lots of spare time and indulged in a little retail therapy, for gifts and for me. Spending all that time in stores was … Continue reading

Posted in advertising, marketing, small business, strategy | Tagged , , , ,

Want to Comment?

Is ‘On The Run’ a bit of a misnomer?

I have completely lost count of the number of people who have had a whinge to me about trying to buy petrol. About having to stand in a big long queue at the petrol station, behind a whole ton of … Continue reading

Posted in branding, marketing, strategy | Tagged , , ,

Want to Comment?

Is technology making our lives more complicated?

I was at my hairdresser’s the other day and noticed her system for booking appointments. A big book, the size of a Kalamazoo ledger. (ummm… if you’re under 35, perhaps Google that.) Anyway, she got out the pencil and the … Continue reading

Posted in advertising, marketing | Tagged , , , ,

Want to Comment?

When choosing popular talent backfires

I seem to be seeing a helluva lot of Miranda Kerr lately. Not in person, just her face. On EVERYthing. From Swarzkopf hair colour to Clear Shampoo to Royal Albert china to Swarovski crystal to her own brand of skincare, … Continue reading

Posted in advertising, branding, marketing, strategy | Tagged , , , , , , ,

Want to Comment?

Who gives a crap

Here’s a business that’s good for the planet and whose advertising is really clever. The name of the business is Who gives a crap and they make toilet paper out of 100% Recycled fibres to save on trees, water and landfill. Simple but effective, their messages make you smile. Continue reading

Posted in advertising, branding, copywriting, marketing, strategy | Tagged , ,

Want to Comment?

It’s harder than ever to promote your business using Facebook

Being business to business (B2B) I don’t use facebook for my marketing and I have felt like a pretty lone voice in the wilderness about this. Until recently. Research seems to be popping up to support my point of view. Continue reading

Posted in advertising, marketing, small business, social media, strategy | Tagged , ,

Want to Comment?

When nobody’s got your back

The suppliers, the franchise head office, in fact the very people who should have been supporting these businesses from behind the scenes, just couldn’t give a ratz. Continue reading

Posted in advertising, marketing, strategy | Tagged , ,

Want to Comment?