Category Archives: free advertising tips

An important part of branding often overlooked — service

Here are 6 easy and free ways that cafe owners could improve their cafe service and your cafe experience. Continue reading

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Adapt or die

As you may know, government funding to the BECs (Business Enterprise Centres) was cut earlier this year. Now as someone who’s been working closely with a number of BECs for 4 years, I’ve also been affected. They used to fund … Continue reading

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How Monica the gardener got more work

A friend of mine, Monica, used to be a gardener. She didn’t spend much money on advertising, in fact hardly anything. Every time she wanted a bit more work, she placed an ad in the Services Directory at the back … Continue reading

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Track then Tack

You’ve probably heard of the story about the shuttle being off course for 97% of the time, and constantly correcting? How about that phrase ‘Ready, Fire, Aim’? That’s what Tracking then Tacking is all about. Tracking the results of your advertising … Continue reading

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7 ways to make your website stand out from the competition

With everyone and their dog online these days, it’s more important than ever to stand out from your competition. Here are 7 simple ways you can do that… 1. Put your location on the home page ‘Dot au’ only tells them … Continue reading

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Creating a character for your brand

You may have read a previous blog called ‘Don’t do ugly’ about not showing nasty things in ads because people don’t want to look at them? And you might be thinking ‘ok, so what else can I do to attract … Continue reading

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How do you stand out if your product is the same?

A new client of mine had a problem. They supplied home owners with a great range of products but they were just one supplier in a crowded market place. They couldn’t see that they had a USP (Unique Selling Point … Continue reading

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Don’t look dumb

Spelling, grammar, punctuation… yes, I know it sounds boring but if you can’t spell then please get someone to check your copy. Here are a couple of really obvious mistakes… ‘Have you ever try to say no?’ That’s what the … Continue reading

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