Category Archives: copywriting

Oscars stuffup caused by bad typography?

 A client of mine sent me a link this week to an article written by Benjamin Bannister. The picture above is from that article and there’s a link to the full article at the end of this post, but the gist … Continue reading

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Clear advertising messages get results

Creating one clear single minded message is key to getting your message across quickly to your target audience. Continue reading

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HEADLINES — UPPER CASE or not? Full stops or not?

A good headline is not just about the words in it, but how it appears to the reader. So, should a headline be in upper case or not? Should it have a full stop or not? What are the rules? Which is best? Continue reading

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Writing rules kill freedom of expression

Reading Nikki Gemmel’s article in a recent (The Australian) Weekend Magazine, I was fascinated to discover that nothing much seems to have changed. She talked about English teachers marking children down if they used too many exclamation points. Ridiculous!!!!! Her article … Continue reading

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How a business coach nearly ruined a business

In case you didn’t know, Google is hot on plagiarism. Hotter than your fussiest highschool teacher. Hotter than Year 12 examiners. Google knows if you have content on your site that’s the same as another site. Google loves original content. Well-written, relevant content. Good grammar. With no spelling mistakes. Yes, seriously, Google really is that fussy. Continue reading

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Who says tyre ads have to be boring?

This ad is not new and maybe it’s only showing online but I think this ad for Bridgestone Tyres is a real work of art. It has probably won some awards and I think it should work its butt off … Continue reading

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2 hour consult for only $55

Who says government doesn’t do anything for small business! I’m rapt to announce that the Federal Funding has come through — which means I can help small businesses with a small budget, once again. Does your business qualify? Some of … Continue reading

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A tricky headline burns your chances

This bus stop ad is a great example of a headline that is way too tricky to get your head around. Don’t agree? Try saying it out loud. See? For starters, ‘singes’ is a hard word to quickly read and … Continue reading

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Service with a frown

This little sign was up at my local Brighton Foodland the other day when I went for my weekly shop. I didn’t need basil (I do my fruit and veg shopping at the little fruit and veg shop anyway) but … Continue reading

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Are you offended?

One of my clients and blog readers sent me an email last month about an TV commercial that he finds offensive. Here’s a link to the ad… https://youtu.be/eIuGVxLuFbQ And here’s what he had to say… “Been having some interesting discussions … Continue reading

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