Category Archives: colours

The Sunshine Store brings art to the Adelaide hills

The Adelaide Hills just got a bit sunnier, with the opening of The Sunshine Store at Verdun. 35 artists have banded together to form a collective. Creating unique and quirky pieces of art, cards, jewellery clothing and much more. Continue reading

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Who says tyre ads have to be boring?

This ad is not new and maybe it’s only showing online but I think this ad for Bridgestone Tyres is a real work of art. It has probably won some awards and I think it should work its butt off … Continue reading

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Vehicle signage is tricky

I love good vehicle signage and if you’ve read my eBook, you’ll know I’m a big fan of the back of a vehicle because that’s what you’re stuck behind in traffic. However, I have no idea what this van driver’s business … Continue reading

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Choosing the right talent

We can’t all afford big TV campaigns like Optus, but even if you’re just creating a brochure or looking for a stock library photo for your website, it’s important to make sure the people you choose to represent your brand … Continue reading

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Rebrand backfire?

Being gluten free, I have limited options when it comes to sweets. So you can imagine how upset I was when I rocked up to my local health food store to get my gluten free licorice and discovered it wasn’t … Continue reading

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A tempting offer

This is the sign they have out at my local gym at Marion. How could anyone resist? A friendly, smiling face and the promise of a new you inside. They actually are being truthful — the front desk staff are … Continue reading

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Great picture, great tagline

Summer’s gone, I know, but I just had to put up this photo. This campaign incorporates a great action shot and a fabulous headline/tagline all in one. And it’s a statement that nobody can really argue with. Pity about the … Continue reading

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Are you accidentally promoting your competition?

In the world of advertising, the first person to use something new and saturate the market with it becomes the unofficial owner of that look or style or approach, at least in their category. For example, who owns red and … Continue reading

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Look at this beautiful truck!

As the saying goes, beauty is in the eye of the beholder, so please excuse me as I wax lyrical about a truck that is beautiful. No, I’m not at all into vehicles as such, it’s the signage that excites … Continue reading

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