Category Archives: branding

An important part of branding often overlooked — service

Here are 6 easy and free ways that cafe owners could improve their cafe service and your cafe experience. Continue reading

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Standing out from the crowd is a risk

Our built-in sense of belonging makes us want to be safe, to blend in with the crowd. But it’s standing out from the crowd that will attract more customers. Continue reading

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Clear advertising messages get results

Creating one clear single minded message is key to getting your message across quickly to your target audience. Continue reading

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Quiet out there? Make a noise!

Keeping brand awareness high is important to every business. But whenever an election is called, things go a little strange in the business world. People stop spending, hold their breath and wait. I understand the caution but too much cutting … Continue reading

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How to stand out from the crowd

Putting a box on your head probably isn’t the best way to attract attention to your business, but ask yourself if you could be a little more adventurous with your advertising, marketing, promotions etc. After all, if you come across just like the business up the road, why should people shop with you? Continue reading

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Three ways to double your sales

Repositioning your product, using the product more often or using more of it every time are all ways you can increase sales and increase profit. Continue reading

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Kenny the perfect choice for IGA

Choosing a face for your advertising campaign you need to think carefully. This series of tv commercials for IGA encouraging us to shop independent of the big 2 features actor Shane Jacobson who came to fame as the lovable Aussie battler Kenny. A great choice. Continue reading

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The Sunshine Store brings art to the Adelaide hills

The Adelaide Hills just got a bit sunnier, with the opening of The Sunshine Store at Verdun. 35 artists have banded together to form a collective. Creating unique and quirky pieces of art, cards, jewellery clothing and much more. Continue reading

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Music as part of branding

I was watching a program on TV and ducked out of the room during a commercial break. I could hear the music of a particular ad, and I could identify it immediately. Retail clothing stores at my local shopping centre all have their own music. Continue reading

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