Category Archives: advertising

Standing out from the crowd is a risk

Our built-in sense of belonging makes us want to be safe, to blend in with the crowd. But it’s standing out from the crowd that will attract more customers. Continue reading

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The best advertising I’ve seen in a while

Advertising isn’t always about flogging stuff. Sometimes it’s about getting a life-and-death message across to the general public. This television commercial for CFS, SA Country Fire Service, does it brilliantly. Strong visual? Use simple words When the visual is so … Continue reading

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Clear advertising messages get results

Creating one clear single minded message is key to getting your message across quickly to your target audience. Continue reading

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HEADLINES — UPPER CASE or not? Full stops or not?

A good headline is not just about the words in it, but how it appears to the reader. So, should a headline be in upper case or not? Should it have a full stop or not? What are the rules? Which is best? Continue reading

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Quiet out there? Make a noise!

Keeping brand awareness high is important to every business. But whenever an election is called, things go a little strange in the business world. People stop spending, hold their breath and wait. I understand the caution but too much cutting … Continue reading

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Writing rules kill freedom of expression

Reading Nikki Gemmel’s article in a recent (The Australian) Weekend Magazine, I was fascinated to discover that nothing much seems to have changed. She talked about English teachers marking children down if they used too many exclamation points. Ridiculous!!!!! Her article … Continue reading

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How to stand out from the crowd

Putting a box on your head probably isn’t the best way to attract attention to your business, but ask yourself if you could be a little more adventurous with your advertising, marketing, promotions etc. After all, if you come across just like the business up the road, why should people shop with you? Continue reading

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Three ways to double your sales

Repositioning your product, using the product more often or using more of it every time are all ways you can increase sales and increase profit. Continue reading

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Nice sign. Where is it?

If you’re a regular reader of my blogs, you’d know that I tend to like to take a lot of pictures of signage. The good, the bad and the ugly. I would have thought that it would be obvious that … Continue reading

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