Author Archives: karen

How to stand out from the crowd

Putting a box on your head probably isn’t the best way to attract attention to your business, but ask yourself if you could be a little more adventurous with your advertising, marketing, promotions etc. After all, if you come across just like the business up the road, why should people shop with you? Continue reading

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Give me some old-fashioned service

Old-fashioned service with a smile never goes out of fashion. Nice to find a sales assistant who is proactive rather than just wanting to get your money and get you out the door…
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How a business coach nearly ruined a business

In case you didn’t know, Google is hot on plagiarism. Hotter than your fussiest highschool teacher. Hotter than Year 12 examiners. Google knows if you have content on your site that’s the same as another site. Google loves original content. Well-written, relevant content. Good grammar. With no spelling mistakes. Yes, seriously, Google really is that fussy. Continue reading

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Three ways to double your sales

Repositioning your product, using the product more often or using more of it every time are all ways you can increase sales and increase profit. Continue reading

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Nice sign. Where is it?

If you’re a regular reader of my blogs, you’d know that I tend to like to take a lot of pictures of signage. The good, the bad and the ugly. I would have thought that it would be obvious that … Continue reading

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The Impossible Triangle

I was consulting with a client of mine, Gary Edwards, and we were chatting about client expectations. I mentioned something that I call ‘The Impossible Triangle’. I can’t remember who told me about it, and it was years ago, but I … Continue reading

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Kenny the perfect choice for IGA

Choosing a face for your advertising campaign you need to think carefully. This series of tv commercials for IGA encouraging us to shop independent of the big 2 features actor Shane Jacobson who came to fame as the lovable Aussie battler Kenny. A great choice. Continue reading

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The Sunshine Store brings art to the Adelaide hills

The Adelaide Hills just got a bit sunnier, with the opening of The Sunshine Store at Verdun. 35 artists have banded together to form a collective. Creating unique and quirky pieces of art, cards, jewellery clothing and much more. Continue reading

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Business directory a Bright idea

The Bright business directory is a great way to promote local businesses, and support local businesses. People want to buy local. It will be distributed to over 13,000 households. That’s a lot of potential customers. Continue reading

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