Author Archives: karen

Is that project really worth taking on?

When I started Copy with Cream 20 years ago, I said ‘yes’ to every project. I desperately wanted to build up my copywriting business and develop a reputation in Adelaide with advertising agencies, web developers, government departments, large business, small … Continue reading

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An important part of branding often overlooked — service

Here are 6 easy and free ways that cafe owners could improve their cafe service and your cafe experience. Continue reading

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Standing out from the crowd is a risk

Our built-in sense of belonging makes us want to be safe, to blend in with the crowd. But it’s standing out from the crowd that will attract more customers. Continue reading

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Oscars stuffup caused by bad typography?

 A client of mine sent me a link this week to an article written by Benjamin Bannister. The picture above is from that article and there’s a link to the full article at the end of this post, but the gist … Continue reading

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The best advertising I’ve seen in a while

Advertising isn’t always about flogging stuff. Sometimes it’s about getting a life-and-death message across to the general public. This television commercial for CFS, SA Country Fire Service, does it brilliantly. Strong visual? Use simple words When the visual is so … Continue reading

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Clear advertising messages get results

Creating one clear single minded message is key to getting your message across quickly to your target audience. Continue reading

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HEADLINES — UPPER CASE or not? Full stops or not?

A good headline is not just about the words in it, but how it appears to the reader. So, should a headline be in upper case or not? Should it have a full stop or not? What are the rules? Which is best? Continue reading

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Quiet out there? Make a noise!

Keeping brand awareness high is important to every business. But whenever an election is called, things go a little strange in the business world. People stop spending, hold their breath and wait. I understand the caution but too much cutting … Continue reading

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Writing rules kill freedom of expression

Reading Nikki Gemmel’s article in a recent (The Australian) Weekend Magazine, I was fascinated to discover that nothing much seems to have changed. She talked about English teachers marking children down if they used too many exclamation points. Ridiculous!!!!! Her article … Continue reading

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How to stand out from the crowd

Putting a box on your head probably isn’t the best way to attract attention to your business, but ask yourself if you could be a little more adventurous with your advertising, marketing, promotions etc. After all, if you come across just like the business up the road, why should people shop with you? Continue reading

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