Monthly Archives: August 2014

Choosing the right talent

We can’t all afford big TV campaigns like Optus, but even if you’re just creating a brochure or looking for a stock library photo for your website, it’s important to make sure the people you choose to represent your brand … Continue reading

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Does being very graphic pay off?

Toilet cleaners. Slobbery dogs for Viva. Sanitary products. I’m sorry, but if I’m eating, which sadly I do in front of the TV (and I’m sure I’m not the only one), toilets and slobbery dogs are the last things I … Continue reading

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Clever ads for OtterBox

Two very different ads for the same company, for two very different target audiences. Those who want design and practicality, and those who just want practicality. The first ad is for style, style, style. Cleverly, they’ve shot the ad so … Continue reading

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