Monthly Archives: December 2013

When writing, how much detail should you go into?

This is a question I get asked a lot, and it is a good one. When you’re selling a product or a service, it’s important to give some detail to explain the offer to your prospective customers and also to … Continue reading

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The lady on the train says it’s going to blow up

I’ve been working a bit in the city lately, and taking the train into Adelaide. Now, because I don’t go on the train very often, I tend to notice things other commuters don’t. Like the difficult ticketing machine with writing … Continue reading

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Killer headline

I was at a networking event last week and we all had name tags. The second I saw the name tag on the man at the table, I asked him if he was the one who’d written that brilliant headline … Continue reading

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