Monthly Archives: November 2013

Tongue in cheek humour works

I was in town the other month and couldn’t help but notice this banner up on the Stag Hotel at Adelaide’s East End. Very witty, sticks in the mind and perfect for their target audience, which appears to be guys … Continue reading

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Thankyou voucher gets extra traffic into store

I happen to spend a lot of money at a particular chemist, because they’re a compounding pharmacy and close to home. A couple months ago, I was pleasantly surprised to receive a $20 voucher from them, to spend on non-pharmaceutical … Continue reading

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How do generous returns policies lead to fewer returns?

Earlier this year, I was shoe shopping in earnest. Now, I happen to hate shopping. I think it’s a big waste of time. So you can imagine how excited I was to find 4 pairs of shoes that I wanted … Continue reading

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