Monthly Archives: October 2013

One magazine is defying the trend

Last week, I was speaking with Graham Wakeling, publisher of Adelaide’s In-Business Magazine. He told me that after 32 years, the BRW magazine was not going to be printed any more. It would be available online for free, but as … Continue reading

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Rebrand backfire?

Being gluten free, I have limited options when it comes to sweets. So you can imagine how upset I was when I rocked up to my local health food store to get my gluten free licorice and discovered it wasn’t … Continue reading

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When the best quality is not enough

The other day, I was whinging to a friend about the fact that things just aren’t made the way they used to be. (At the risk of sounding like I’m 100 years old, this seems to be a very common … Continue reading

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Being too conservative can kill your business

We all have the need to belong. To feel like we are a part of a group. This is a basic human desire, and according to social researcher, Hugh Mackay, and his book ‘What makes us tick?’ it’s one of … Continue reading

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