Monthly Archives: July 2013

Great tagline, Sealey

I’ve written about taglines (slogans) before, mostly bad ones. And, in case you’ve ever tried to come up with one, you’ll know that it’s not quite as easy as it looks. My rule of thumb generally is — the less … Continue reading

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What happens when a competitor moves in?

It’s always interesting to see what happens when there’s one established business that’s been there for years and then suddenly a competitor opens up for business right across the mall. In the fight to survive, things can sometimes get ugly. … Continue reading

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Good use of music in TV ads

Most TV ads have so much noise in them so it’s refreshing to see — and hear — some more recent ads that use music really well. In fact, there’s no voice over at all in one of them and just … Continue reading

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