Monthly Archives: June 2013

Smoke and mirrors

Whenever I’m not 100% sure, I tend to use Google to double-check grammar and spelling but you need to be careful. With 2 typos in one phrase, I didn’t find the following promise too enticing… Perfect English Grammar – … Continue reading

Posted in copywriting | Tagged , , , ,

Want to Comment?

Gotta Getta Betta Line

In a recent Gotta Getta Gutter ad I saw on TV, the Gotta Getta Guy uses the phrase “from a company that’s been around for over 27 years.” What does that mean? 27 years, 2 months and 3 days? Don’t … Continue reading

Posted in advertising, branding, copywriting, strategy | Tagged , , ,

Want to Comment?