Monthly Archives: April 2013

Letting the viewer join the dots

So much advertising these days treats you like an idiot, dumbing things down and spelling it all out for you, bit by bit. Which is why I always love it when I see an ad that leaves a bit for … Continue reading

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Subtle Sirena

Sirena Tuna has used some very clever headlines in their campaigns in the past, and this one is no exception. It’s so subtle and so close to the common saying, that it went straight over my head the first 3 … Continue reading

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OMG — good TV ad. Let me polish my Specs!

Most TV ads are really bad and really boring. So when you see a good one, it really stands out. I wouldn’t be surprised if the new Specsavers ad was working its butt off because it’s extremely clever. It shows a … Continue reading

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Great picture, great tagline

Summer’s gone, I know, but I just had to put up this photo. This campaign incorporates a great action shot and a fabulous headline/tagline all in one. And it’s a statement that nobody can really argue with. Pity about the … Continue reading

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Location, location, location!

Amanda of Bay Junction Florist has taken full advantage of their location. This business is situated right on the corner at the busy intersection of Jetty Road and Gordon Street at Glenelg, and they’ve got lovely big picture windows. Anyone … Continue reading

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Songs in ads

Seems like it’s absolutely mandatory these days to dig up an old hit and shove it into your TV commercial. I’m sure the ad makers think it’s kind of the easy way out, but it can backfire. People may remember … Continue reading

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Customers are like ants

Over the past few months, my kitchen has been sporadically invaded by ants. In the past, I’ve made the mistake of ignoring just one little ant, or 2, or 3. Thinking that there are so few of them that they … Continue reading

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