Monthly Archives: January 2013

Are we becoming a nation of prudes?

Evidently, there’s an Australia Day ad by Dick Smith that can’t be shown in full because of ‘too much innuendo’.  Are we becoming a nation of wowsers and prudes? Talk about double standards! Good grief, has anyone checked out the … Continue reading

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Proof that life is getting more complicated

I got an email this morning advising me that there was a new app available, called ‘Rego Alert’. It’s been designed specially to remind people when their car registration is going to expire. This reminder used to be stuck on … Continue reading

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It’s all in the context

Now, as a copywriter, I like to pride myself on my superior communication skills but there is the rare occasion when I am quickly brought back down to earth. Like the time I dropped into my neighbours when I needed … Continue reading

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Words and pictures are equally important

My favourite type of advertising cleverly use words and pictures together to tell a story, where each without the other doesn’t make sense. But that’s only one way to do it. Here are 2 good examples of vehicle signage that … Continue reading

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Unique extra service sets restaurant apart

I was out dining with a friend the other night at the Mekong Thai /Yum Thai restaurant in Hindley Street, Adelaide, and both of us were struggling to see the small print on the menu. The waitress was passing when … Continue reading

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How I lost a trip to Europe

I was happily on my way home from a successful op shop expedition when I saw this sign. Well, I’d just been thinking about travel to Europe so I thought this must be the Law of Attraction in action. Beauty! … Continue reading

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Killer concept

Successfully drawing attention to your store’s sale when everyone around you has a sale on as well requires some creative thinking. Which is what Jetty Surf employed when they came up with this concept. I was trying to get the … Continue reading

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Are you accidentally promoting your competition?

In the world of advertising, the first person to use something new and saturate the market with it becomes the unofficial owner of that look or style or approach, at least in their category. For example, who owns red and … Continue reading

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