Monthly Archives: December 2012

Here’s a business with a real USP

One of the basics of writing copy is to find your business’s USP (Unique Selling Point) and tell everyone about it. Most businesses don’t really have a USP and it’s getting harder and harder to get noticed amongst all the … Continue reading

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A very good use of guilt

While passing my local health store, I was very amused to see their sign out the front, and immediately reached for my camera. Guilt is one of the ways that advertisers like to motivate their customers into buying but I … Continue reading

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Bossy advertising doesn’t work

As I was leaving my local shopping centre, tired and laden down with bags, just wanting to get myself home to a cuppa tea, a Bex and a good lie down, I was flabbergasted to see this sign on the … Continue reading

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Three different approaches to taglines

One of the things I get asked about most, when I’m at networking functions, is taglines. Do you have to have one? How important are they? How much would it cost for you to write one for us? Is our … Continue reading

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An oldie but a goodie

I was in the car yesterday, listening to the radio for a change, and was pleasantly surprised and amused to hear the old Aeroplane Jelly jingle come on. As you can imagine, the cut-through of this famous Australian jingle that … Continue reading

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