Monthly Archives: July 2012

The brief from hell

I’m a big fan of ABCiview, and recently stumbled across Monday Bites — 1 to 2 minute skits which I find insanely funny. This example (link below) showcases an advertising agency boss explaining to his copywriter what he’s looking for … Continue reading

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Track then Tack

You’ve probably heard of the story about the shuttle being off course for 97% of the time, and constantly correcting? How about that phrase ‘Ready, Fire, Aim’? That’s what Tracking then Tacking is all about. Tracking the results of your advertising … Continue reading

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2 different ways I was told to ‘get lost’

Earlier this week, I had a refreshing reminder about the amazing power of words. Two different people wanted to unsubscribe from my blog. Here’s the first message I got…“Hi Karen, Please take my details off your email list. I have asked you … Continue reading

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Timing is everything

My friend’s mum is an artist. She’d been preparing for her exhibition for the last 12 months. The opening was 5 days away and I still hadn’t got an invite. Not because I wasn’t on the list, but because the … Continue reading

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You have 3 seconds

Last night I attended a talk at the Hilton given by entrepreneur and online marketing guru, Sean Roach. Lots of fabulous information about how to make money online by someone who’s done it, not just talked about it. According to Sean, … Continue reading

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