Monthly Archives: May 2012

DIY signage – when is it a good idea?

I’m sure we’ve all spent time staring at a blackboard menu with nice chalk writing on it. Perhaps you’ve thought ‘how hard can it be to do that?’ Trust me, signwriting is an art. Like many things (including writing) you … Continue reading

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Why did this Adelaide icon chews to change its name?

FruChocs, a South Aussie favourite are venturing over the border. But just coz some interstaters can’t say the name ‘FruChocs’ they’re going to change the name there. To ‘Menz Choc Apricot Balls’. I can’t believe it! Surely they could’ve kept … Continue reading

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Do we really need to rebrand South Australia?

I hear our state’s new premier Jay Weatherill is talking about rebranding South Australia for the overseas tourist market. I also hear he is getting a lot of flack for it. I for one, think it’s a fabulous idea. And … Continue reading

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Creating a character for your brand

You may have read a previous blog called ‘Don’t do ugly’ about not showing nasty things in ads because people don’t want to look at them? And you might be thinking ‘ok, so what else can I do to attract … Continue reading

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How do you stand out if your product is the same?

A new client of mine had a problem. They supplied home owners with a great range of products but they were just one supplier in a crowded market place. They couldn’t see that they had a USP (Unique Selling Point … Continue reading

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See the ad that TV networks are too gutless to show you

To my surprise, I recently learned that Coles and Woolies together own more high-intensity pokies than the top 5 casinos in Las Vegas combined. Did you know that? I didn’t either. I was shocked. I think it’s a bad idea. Well, … Continue reading

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Gentle conversation is a powerful tool

I was sitting in my doctor’s waiting room with my broken ankle when I came across a lovely magazine ad. Written in first person, ‘from Madame Flavour to you’. She tells a simple story about her journey to Sri Lanka … Continue reading

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Nice work, Jeep

If you’re a regular reader, you’d know that most of my blogs seem to be rants about rubbish advertising. Because there’s a lot of it out there. But every now and then I see something and say ‘Wow, wish I’d … Continue reading

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So where IS the best place to advertise?

As a small business owner, I know what it’s like to be bombarded with sales pitches from all and sundry. The question you’re left asking yourself is ‘Where exactly should I spend my money?’ The newspaper? A local directory? Yellow … Continue reading

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