Monthly Archives: February 2012

New look Telstra bill – pretty but not practical

Now you may not think of a bill as something that needs copywriting and design, but it is. Bad copywriting means you don’t understand what the heck you’re supposed to do. Bad design means you can’t find the info you’re … Continue reading

Posted in design | Tagged , , ,

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Valentines – lost apostrophes everywhere

Ah, Valentine’s Day. As it grows near, thousands lament. Some because they are single, others because they are steeling themselves against an onslaught of signage declaring it to be ‘Valentines Day’ – without its apostrophe. As I stopped to take some … Continue reading

Posted in copywriting, signage | Tagged , , ,

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