If there was ever an example of dudes doing something different in order to stand out from the crowd, this was it. On a Saturday morning on my way home from shopping, I saw these two clowns who were going to a helluva lot of effort to get people to come to their garage sale. I was pretty impressed with the amount of trouble they went to and so of course, I couldn’t resist. I just had to stop. I’m a garage sale kinda girl, so I know that most of them are just full of trash rather than treasure, but hey, you never know…
Don’t judge a book by its cover
Looking at their demeanour and their antics, I thought ‘surely there’s not going to be anything worthwhile at this garage sale!’ Judging? Yes. Which we all do. First impressions are important, after all. However, once I went in, I was quite pleasantly surprised. Yes, there was a lot of trash but I did find some treasures in some personal development books including one by Deepak Chopra. Which just goes to show, making a little more effort than the guys with the garage sale down the road will work.
So, how does this translate to your business?
In every way! Most of the small businesses in Adelaide tend to be quite conservative and are a little worried about standing out from the crowd. Now, I’m not saying a crazy hat, a fag hanging out of your mouth, a box on your head and banging pots and pans should be the way to go, but I encourage you to think outside the box 😉 and see if you could be a little more adventurous with your advertising, marketing, promotions etc. After all, if you come across just like the business up the road, why should people shop with you?
If you want to attract more customers, why not book a brainstorming session to find out what you can do to stand out from the crowd. You can contact me via firstname.lastname@example.org or give me a call on 0412 322 982. I’d love to help you.